Anny Herbs

Brand foundation for an upcoming cosmetics startup in a competitive market

ANNY HERBS was born out of the conviction that CBD can be more than a feel-good promise—it's a statement of mental independence and physical empowerment. In an industry that often appeals to women through soft-focus "self-care" narratives, ANNY HERBS is a breath of fresh air. It focuses on strength, clarity, and resilience. CBD is not just a passing fad; it's a lifestyle choice that allows you to actively shape your reality. ANNY HERBS is here to help you define calmness as an act of strength, not a retreat! The brand is for people who want to take charge of their lives, and it combines CBD with a modern, feminist self-image. Instead of esoteric codes, the focus is on empowerment, science, and clear aesthetics.

Client

Anny Herbs

Deliverables

Brand Strategy Brand Design Creative Direction Marketing Collateral

Year

2021

Role

Brand Design & Creative Direction