Campany Vans
Strategic transformation of a small business to a leading brand.
From a passionat garage-gig to a scalable brand: CAMPANY stands for modular camper van conversions with a design-driven mindset. Initially launched as a custom van conversion service, CAMPANY evolved in response to growing demand— developing a modular furniture system that empowers anyone to build their own camper with ease and flexibility. This strategic repositioning called for a visual identity that could resonate with a new DIY audience while staying true to the brand's roots. The new name, CAMPANY, unites product, purpose and ambition. The result is a flexible, distinctive design system that merges craftsmanship, flexibility and freedom into a consistent visual language. The result: A brand that doesn’t just sell furniture – but a promise: Adventure: Your way.
Client
Campany GmbH
Deliverables
Strategy Workshop & Design Sprint Naming Brand Design Creative Direction Design System Product Design Content Production
Year
2022-Ongoing
Role
Creative Director
