Slow Supply

Live Wild. Stay Slow. This guiding mantra shapes not only the brand’s values and voice but also its entire visual identity. As an ethical outdoor retailer, Slow Supply positions itself consciously away from the typical “eco aesthetic” often associated with hippie clichés and Birkenstock vibes. Instead, the brand design relies on clarity and reduction – a refined, minimal visual language that reflects the quality and durability of its products. The aim: to speak to a new generation of outdoor enthusiasts who value both nature and aesthetics. Built around the core values of Sustainability, Fairness, and Longevity, the brand identity combines calm typography, earthy tones, and a minimalistic logo rooted in natural cycles. Live Wild. Stay Slow. becomes the conceptual compass for a brand that redefines what it means to explore with intention.