Wikinger Reisen

Wikinger Reisen is the leading provider of hiking and activity tours in German-speaking countries, taking more than 60,000 nature-loving guests to various destinations worldwide each year. With an annual turnover of more than 100 million euros and more than 2.3 million users per year, the company has a considerable digital ecosystem, but over time it had grown into a complex structure of different, partly undocumented layouts and design fragments. This heterogeneity made it difficult to maintain and evolve the platform and ensure a consistent user experience across all digital touchpoints.